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Writing short
documents
(e-mails, faxes, memoranda and business letters)
Write
effective short documentsOutcomes:
Participants will be able to:
|
|
write in a plain, reader-friendly style |
|
|
design layout to enhance the message for maximum
clarity and impact |
|
|
use a friendly, appropriate, professional tone |
|
|
plan and develop arguments more effectively |
|
|
edit for clarity of structure, grammar and layout |
|
|
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|
Writing proposals
Write
effective proposals
Outcomes:
Participants will be able to:
|
|
adopt writer- and reader- friendly proposal
formats |
|
|
write concise, logical and dynamic proposals |
|
|
summarise the message clearly |
|
|
design layout to enhance the message for maximum
impact |
|
|
plan and structure the proposal to sell the idea effectively |
|
|
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|
Writing reports/technical
design documents
Write reports/technical
design documentsOutcomes:
Participants will be able to:
|
|
analyse the target market accurately |
|
|
write in a plain, reader-friendly style |
|
|
design layout to enhance the message for maximum
impact |
|
|
use a friendly, appropriate, professional tone |
|
|
plan and develop arguments more effectively |
|
|
edit for clarity of structure, grammar and layout |
|
|
|
|
Writing a speech
Write
a speechOutcomes:
Participants will be able to:
|
|
use effective introductory techniques |
|
|
use effective concluding techniques |
|
|
structure the body of the speech |
|
|
lead the audience through the speech |
|
|
find the balance between fact and opinion; humour
and seriousness; emotion and reason |
|
|
identify and remove empty prose, needless rhetoric
and fillers |
|
|
|
|
Writing fundraising letters
Write
fund raising letters Outcomes:
Participants will be able to:
|
|
summarise the message clearly |
|
|
design layout to draw attention |
|
|
understand particular demographics of this target
market |
|
|
use the particular writing style for this genre |
|
|
develop an appropriate tone |
|
|
|
|
Advocacy
documents
Write
advocacy documentsOutcomes:
Participants will be able to:
|
|
summarise the message clearly |
|
|
implement persuasive techniques |
|
|
argue logically |
|
|
use research to substantiate arguments |
|
|
begin and conclude with impact |
|
|
|
|
Writing up minutes of a meeting
Write
up minutes of a meetingOutcomes:
Participants will be able to:
|
|
understand meeting procedure and terminology |
|
|
take notes with speed and accuracy |
|
|
record clear and concise minutes |
|
|
capture the essence of speaker’s points |
|
|
|
|
Newsletters,
flyers and brochures
Design newsletters,
flyers and brochuresOutcomes:
Participants will be able to:
|
|
understand visual theory |
|
|
design layout to emphasise key messages |
|
|
write in a style appropriate for the target
audience |
|
|
|
|
Creative
thinking and writing for a business context
Explore
creative writing and thinking for a business contextOutcomes:
Participants will be able to:
|
|
explore lateral thinking techniques |
|
|
fine-tune rhythm and sound |
|
|
explore different styles of expressing themselves |
|
|
sculpt new images with words |
|
|
|
|
Error-free documents in terms of
grammar,
language usage and punctuation
Produce
error free documentsOutcomes:
Participants will be able to:
|
|
understand and
correct common grammar errors |
|
|
understand and
correct common errors of style |
|
|
understand and
correct punctuation errors |
|
|
|
|
|
Layout and design
Layout and design
Outcomes:
Participants will be able to:
|
|
apply design theory |
|
|
know how to increase readability through the headings,
positioning and icons |
|
|
understand how to give a document a more modern feel |
 |
|
make layout reinforce their message |
|
|
facilitate the interaction between reader and material |
|
|
|
Editing and proofreading
|
|
|
Writing for the web
Writing for the Web
Outcomes:
Participants will be able to:
|
|
understand Internet Protocol |
|
|
know how to make people READ a website |
|
|
create a site style |
|
|
use their web page as a branding tool |
|
|
apply the rules for a well-structured, streamlined and consistent navigation |
|
|
change a written document for visual web-reading |
|
|
create clean, accessible content |
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